Trends
US smartphone market stumbles as consumer demand fizzles
A repository of quarterly data for the US smartphone market share. This data is a part of a series of reports which track the mobile handset market: Smartphone and Feature Phone shipments every quarter for more than 140 brands covering more than 95% of the total device shipments in the industry.
| US Smartphone Shipments Market Share (%) | ||||||
| Brands | Q2 2022 |
Q3 2022 |
Q4 2022 |
Q1 2023 |
Q2 2023 |
Q3 2023 |
| Apple | 48% | 50% | 57% | 52% | 55% | 53% |
| Samsung | 30% | 24% | 20% | 27% | 23% | 25% |
| Lenovo# | 9% | 6% | 6% | 8% | 9% | 11% |
| 1% | 4% | 5% | 2% | 3% | 3% | |
| Others | 12% | 16% | 12% | 11% | 10% | 8% |
US Smartphone Market Share Highlights:
- US smartphone shipments declined YoY for the fourth straight quarter in Q3 2023 amid weak consumer demand.
- Google, Samsung and TCL were among the brands recording the steepest YoY declines, while Motorola and Nokia HMD managed growth amid a challenging market environment. Motorola increased its shipment share to 11% in Q3.
- Apple’s iPhone shipments declined 11% YoY, in part due to the later launch date of the iPhone 15 series compared to the iPhone 14 series. Its sales share dropped to 53% in Q3 from 55% in Q2.
- Weak upgrade rates at the carriers were the main source of weak smartphone shipments, signaling that consumers are opting to hold on to their devices for longer.
Counterpoint Research
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