Venkatraman Swaminathan, VP & Country GM, India & SAARC, Schneider Electric

Optimization of operational costs by reducing the price of data center power and overall infrastructure management, which accounts for bulk of the running costs, is driving the growth of the global data center power market across locations. The scenario is no different in India as well with crucial parameters like energy management, energy efficiency and sustainability, being the key drivers of the domestic data center power market.

According to the first-ever study of the Indian market by 451 Research, almost a third of all existing white space in the country is located in Mumbai, due to its status as a major financial hub, its population of 21 million and coastal location, in close proximity to submarine cable landing stations. The research states that 84 percent of the country’s data center supply is currently concentrated across its five largest markets: Mumbai, Chennai, New Delhi, Bangalore, and Pune. India is the second fastest growing market in the APAC region.

The data centre industry overall has a huge potential to reduce its energy consumption and the resulting carbon footprint, with deployment of energy efficient solutions. It must be considered that energy constitutes two-thirds of the operating costs for data centers, and power requirements are continuously on the rise.

There are multiple factors that are prompting the growth of the Indian data center market and vis-a vis the power market for it. The avalanche of data with technological advancements, government initiatives like Digital India, Startup India, Stand Up India, adoption of JAM (Janardhan, AADHAR, Mobile), and the roll out of the national optic fiber network are providing a fertile ground for data center business in the country.

Data centres will play the role of a key enabler for technologies such as cloud, IoT, analytics. This trend, in turn, will drive technology adoption which will address the availability, security and growing storage needs of businesses.

The massive growth witnessed in the data center market is an outcome of the demand generated from enterprises across BFSI, IT, ITES, telecom, e-commerce, manufacturing, education and healthcare.

Increased usage of data centers has led to an increase in the adoption of mega and cloud data centers. These equipment require power in great quantities, which in turn drives demand for UPS and PDUs.

Traditional data centers are giving way to newer ones which comes with advanced technologies and power management capabilities. The colocation, multitenancy and hyper-scale data centers is expected to catapult the demand for data center power equipment.

We are a global specialist in energy management and automation, helping customers manage their energy, and process in ways that are safe, reliable, efficient and sustainable.

We believe that at the core of an always on IT is the data centre. Our data center solutions protect and optimize data centers and networks for cloud and big data architectures. Our IT services range across: Building management with chillers, economizers, monitoring and control; IT management with racks, security and monitoring, critical cooling, PDUs; Power management with UPS, switchgears, busways, Panel Boards, meters; Management software; and lifecycle services.

Our Data Center Physical Infrastructure options provide a strong, secure framework that is able to grow and adjust with one’s business needs, while staying in budget and optimizing network performance.

Schneider Electric’s digital architecture EcoStruxure for data centre ensures that your data center’s physical infrastructure can adapt quickly to support both future demand driven by IoT and growth – in the cloud and at the edge – without ever compromising availability or operational efficiency. EcoStruxure is our IoT-enabled open and interoperable system architecture and platform delivering enhanced value around safety, reliability, efficiency, sustainability and connectivity for our customers. We have leveraged advancements in IoT, mobility, sensing, cloud, analytics, and cybersecurity technologies to deliver innovation at every level from connected products to edge control to applications, analytics and services.

Our deep expertise across the three domains of the data is a differentiator and is categorised as EcoStruxure Power, EcoStruxure IT, and EcoStruxure Building.


 

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