Khwaja Saifuddin , Senior Sales Director South Asia , Middle East & Africa , Western Digital

The need for different types of storage solutions would be driven by the need of different verticals and individuals, and the emerging trends in the technology industry.

Technology has conquered every aspect of our lives, from booking tickets, to shopping, to making payments for electricity or the water bill; every routine activity which required us to go to a shop or an office is now just a few clicks away. With the advent of technology at such a massive scale comes the explosion of data. This data exists at the core of every innovation and technological development around us today.

A research by TechSci predicts a CAGR of seven percent in the storage industry between 2016 and 2021 in India. This growth has been anticipated to be a result of continuous volumes of structured and unstructured data generated, the increasing demand for better performing external drives, and reduced cost of data-storage devices in the country.

Some of the major IT players have also predicted this growth, which has led to a rise in the investments made by them to strengthen their data center infrastructure in the country. The increased investments would also have an impact on the growth of the data-storage market in the country in the next few years. All of this coupled with the initiatives run by the government to promote digitization and technological innovations through the introduction of Digital India, Make in India, and Smart Cities, have opened a number of possibilities for storage organizations in the country.

With the confluence of technologies such as cloud computing, mobile applications, and Internet of Things, enterprises have been pushed to adapt a new data model, one that is more capable of handling data-intensive workloads and keep up with the transformations that the industry is undergoing. However, while organizations work toward standardization, a unified data storage and retrieval platform may not always be the right way to go. In the past few years, the storage industry has undergone a change with a focus on consolidated storage solutions for the complete enterprise.

The need for different types of storage solutions would be driven by the need of different verticals and individuals, and the emerging trends in the technology industry. For instance, the continuous adoption of cloud services by businesses, big or small, has led cloud service providers to turn toward the storage industry and identify the right set of configurations that would support them in addressing the needs of their consumers. The buzzwords we are coming across are NAS, SAN, FAS, and Disaster Recovery. Large companies especially the banks, data critical companies, and insurance sector are considering NAS and SAN solutions for storing their data.

With the Internet of Things providing organizations with a platform for automation of data, the execution of this automation and seamless processing of data require storage solutions of large-scale capacities and high performance.

We are witnessing various scenarios wherein different storage solutions would work well for different aspects of the business. Let us take for instance the life sciences industry; the need of an organization in this vertical would be to access and modify data in real time as well as store this data for a long-term perspective. On the other hand when we look at storage needs of a professional wildlife photographer it becomes more focused on large space and reliable backups. Even in an enterprise such as an IT services company, along with real-time access to the data, high performance and reliability of data storage would be of more importance than anything else.

Smartphones and other mobile devices have adopted flash technology and make use of its high read/write speeds along with low latency and large-scale storage. Western Digital's flash storage solutions are perfect to address the needs of edge and fog devices. Whether you are looking at the cloud, at the inner edge, or at the outer edge, Western Digital has a storage solution. It's a continuum that flows from the deepest part of the cloud all the way to the furthest part of the edge.


 

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