Itel introduces digital outreach campaign amidst COVID-19 lockdown

itel mobile, a smartphone brand from Transsion India, launches digital campaign to reach out to its stakeholders amidst lockdown. The smartphone brand developed content through multiple short videos, information snippets, contests, fitness, and wellness challenges. itel also created strong awareness for its customers through its social handles.

Under its consumer outreach campaign, itel also launched #TogetherWeHelp campaign, a CSR initiative from 6th April 2020. The campaign focuses on engaging the audience through games, challenges, interactive activities while they are at home during the lockdown period. For each correct entry on its contest posts from consumers on its social page, itel will donate a certain amount for helping feed the needy. The company has announced a tie-up with GiveIndia, platform to support the financially challenged community across the country by providing them with daily food essentials in a structured manner, said the company.

Speaking on the communication approach, Goldee Patnaik, Head of Marketing, itel Business Unit, said, “We have been creating innovative content based on novel communication approaches, which is not only limited to our target audience but also touching base with different age groups through relevant positive information dissemination. We are running various employee engagement campaigns focused on fitness and wellbeing, sharing effective tips on working smartly from home, encouraging direct connect programmes by taking stock of employee & family health, calling up channel partners regularly to ensure they are safe and doing well during this lockdown situation”

itel for its customers recently announced the extension of the warranty period by two months for all its models. The extension will be applicable for the models whose warranty expires between March 20th to May 31st.

Commenting on the CSR association, GiveIndia CEO Atul Satija  said, “The daily wage earners have been hit very hard by the measures taken to stop the spread of Coronavirus, particularly the lockdown. We are thankful to itel for joining in our mission through their unique CSR programme. itel’s contribution will certainly boost our initiative to help the daily wage earners survive the crisis, till the time the virus abates.”

―Business World