Canon recently marked its 20th anniversary in India with a steadfast plan for the country across its enterprise, commercial, consumer, and social initiatives. It marked its 20th anniversary by unveiling a new logo for the year. The company, celebrating two glorious decades in the country, reaffirmed its commitment to India with the announcement of its Vision 2020.
Canon India's Vision 2020 charts its next phase of growth in India. The company in the next three years aims to penetrate further in the country with its offerings, augmenting the photography culture in India, and introducing technological advancements across business and consumer products. Vision 2020 sets a growth target of 3500 crore for Canon India to be achieved by consistently attaining a year-on-year double-digit growth. The company has kick-started its year-long celebrations to commemorate the 20 years with its business partners, vendors, consumers, and employees.
Driving innovation in every aspect of its business, Canon has launched several advanced products over the years in both B2B and B2C categories. Progressing forward, the company is bullish on promoting the culture of photography by penetrating deeper into the country. Presently operating 214 CIS (Canon Image Square) stores across 103 cities in the country, the brand envisions to double the count of its CIS stores by the end of 2020. Through its initiatives like Canon Photomarathon, EOS Nation Seminars, and Photography Workshops, the brand would continue to engage and educate customers.
For the Inkjet division, the prime focus would be to build greater shelf share in the top resellers and concentrate on expansion to new vertical markets with SOHO and Pro Products. The laser segment would strengthen its outreach toward the enterprise and government sector, along with progression toward value products with focus on customer lifetime management. Streamlining office processes and maximizing business efficiency, the Business Imaging Solutions vertical will be expanding its portfolio in 2017, aligned with the government's vision of Smart Cities. Taking its products and strategies to smaller towns, the professional printing domain (PPP) is strengthening its channel partners' outreach to double its presence, across the country.
And it is not all business – Canon takes pride in not only bringing quality products to the market but also contributing to the community, under its CSR projects with the focus on 4E' comprising of eye care, education, environment, and empowerment. The company has adopted four villages across the country under its flagship CSR program and partnered with SOS children's villages under their Support a Life campaign. To promote skill development for a skilled India, Canon India has also introduced vocational and skill development training in its adopted villages.