IDC studies reveal that 9.3 million smartphones were shipped in India in the month of October 2015, coming off from a healthy September of over 10 million unit shipments. This decline could be attributed to incremental supplies witnessed during last weeks of September, 2015, as the channels prepared for October's festive demand and online mega sales from major ecommerce players.
Samsung's On5 and On7, Lenovo's Vibe P1, Oneplus 2, Apple's iPhone 6s are few of the many new models that incrementally contributed to the online volume in October 2015.
These arrays of new models also contributed to a sharp spike in 4G share of smartphones in October. Kiran Kumar, research manager, Client Devices, IDC India, says, "With 25.9 percent month-on-month growth, 4G based smartphones accounted for more than half of smartphones shipped in October. This gain is mainly at the expense of 3G enabled handsets as vendors are replacing their existing models with 4G based smartphones while making consumers future proof."
Shipments of top three Chinese vendors, namely, Lenovo Group, Xiaomi, and Vivo together grew at a healthy 18 percent month-over-month in October. Lenovo Group is one of the key drivers for this growth with considerable volume of shipments coming from their new lineup of smartphones like A1000, Vibe P1, A6010, etc. On the other hand, in October 2015, more than half of Xiaomi's smartphones shipped in India were locally manufactured, and with Redmi Note Prime too joining local production line up, this share is only expected to go up.
"Owing to attractive discounts and offers during online mega sales, online shipments of smartphones grew 12.1 percent in October over the previous month. This boosted the online share further from 33.5 percent in September 2015 to 41.2 percent in October 2015, primarily driven by Samsung and Lenovo,"
Senior Market Analyst,
Client Devices, IDC India