Messaging and voice API company Route Mobile on Thursday launched SMSC-as-a-Service in partnership with Aircel to offer solutions like clear visibility into message delivery failure on top of accurate SLAs, faster delivery of messages and improved latency to enterprises.

Route Mobile’s SMSC will be hosted at Aircel’s Data Centre in Mumbai that would "generate a significant growth in revenue for Aircel". Aircel does not have any direct capital or operational investments in this partnership, the statement added. The company said that the latest service service would double Route Mobile’s message carrying capacity in India.

Traditionally, messages sent by enterprises -- commonly known as Application-2-Person or

A2P messages -- are channeled through at least one aggregator or service provider. This entity then routes the message through an operator or operator-grade SMSC to its destination, the customer.

“As the Indian market size moves from 10 billion to 15 billion messages a month, we must not only continue to offer the best technology and service but also drive a value shift," Rajdip Gupta , Group CEO and Founder of Route Mobile, said in a statement. – Dream DTH


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