2015 may be termed as the year of digital transformation for the Indian enterprise. Businesses are transforming digitally, creating in the process new organizations and leadership roles.

Organizations are creating separate business units, independent of their traditional businesses, focusing on digital. They are trying new ways of reaching the customer, of running operations, of driving diverse innovations. They are acquiring and investing in digital technology companies, not waiting on existing suppliers to build capabilities. The new platform is less about data gathering but more about intelligent algorithms to act on the data. Platforms matter because business as a whole has gone bimodal. To accelerate the creation of a new digital technology platform, leading companies are acting as venture investors.

India has emerged as the fastest-growing IT market for the second year in succession and will continue growing to reach Rs. 545,790 crore by 2019. In 2015, according to Gartner, communication services accounted for 39.6 percent, devices 32 percent, IT services 18 percent, software 7 percent, and data center systems 3.4 percent of the overall IT spend of Rs. 423,880 crore in India. IT services and software at 12.8 and 11.9 percent respectively are the fastest growth segments, and communication services at 1.4 percent the slowest. Devices that include mobile phones, PCs, and tablets are growing at 7.4 percent and data center systems at 4 percent. The driving force behind IT spending growth is the emergence of digital business.

In 2014-15, the telecommunications sector had the highest inflow of foreign equity in five years, indicating growing confidence of investors in India. The FDI equity inflow in 2014-15 was Rs. 17,372 crore as compared to Rs. 7987 crore in 2013-14, an increase of 117 percent.

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From the Editor's Desk

Anju Arora

Anju Arora is the founder and managing director of ADI Media Private Limited, a business-to-business (B2B) information provider. ADI Media’s B2B products include Communications Today, Medical Buyer, TV Veopar Journal, and Broadcast & CableSat

She is an Economics Honors graduate from Lady Shri Ram College, New Delhi and PGDP from Indian Institute of Foreign Trade. She has also participated in the OPM Key Executives Program at Harvard Business School.

Anju Arora is also the co-founder and executive director on the Board of ADI BPO Services Limited, the majority shareholder in MPS Limited, listed on all the major India stock exchanges and a Macmillan company till 2011.


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