Globalization of markets, coupled with expansion of industries across the globe, is leading to a need for reliable and affordable communication.
Despite the strides taken in the field of communication, enterprises continue to face challenges and productivity-killing bottlenecks that thwart instantaneous communication like delays, email overload, and inability to contact people when needed. To overcome these challenges, enterprises are adopting unified communications and collaboration (UC&C) strategy to take out independent silos of communication and collaboration and integrate them into a single, coherent, centrally administered platform.
The global market for UC&C is forecast to reach USD 96 billion by 2023, according to Global Market Insights Inc. Rising adoption of mobile devices is expected to propel demand over the forecast period.
UC&C facilitates integration of business processes with communication technologies, enabling further optimization of operations. It enables users to access and share information on one media type and device and receive the same on another media type or device. A truly unified communications strategy is geared toward collaborative activities that provide real and relevant business value in order to meet present and future expectations.
"The focus on digital transformation across most of the industries is driving a fundamental change in the way we work, and UC&C is playing an important part in enabling that change by providing relevant tools and solutions," says Nikhil Batra, research manager, telecommunications, IDC Asia/Pacific, "With enterprises getting more and more comfortable with the idea of cloud, migrating to UCaaS is the next logical step for them."
Given that in-house deployment and management of UC&C is becoming unsustainable, both from an operational and financial point of view, there is a growing interest in cloud-based unified communications-as-a-service (UCaaS).
UCaaS is permanently updated, ready-to-go, pre-integrated, and standardized service, which has been gaining interest of several developer communities and enterprises. Affordability, enhanced productivity, and accelerated decision-making are some of the key benefits associated with UCaaS.
UCaaS solutions offer benefits such as the growing penetration of mobile devices and the rising demand for mobile workforce and enterprise mobility. The surge in social business integration and the increasing preference for cloud-based UCaaS over on-premise UCaaS present lucrative growth options for players in the UCaaS market.
As the enterprise UC&C market continues to mature; more consolidation and increased user expectations are foreseen, prompting an emphasis on vendors' telephony capabilities and financial viability. Enterprise planners must match their own priorities to vendor strengths before committing to a solution.