The hardcopy peripherals market in India registered a 0.5 percent year-on-year (Y-o-Y) growth for the first time in six quarters after unit shipment reached 799,164 in Q1 2017, estimates IDC. The actual numbers for Q1 2017 are in line with the IDC forecast numbers with only 1 percent variance in Inkjet HCP and 2 percent variance in the Laser HCP market.
After demonetization affected Q4 2016, the printer market bounced back in Q1 2017 with the inkjet market leading the way with a 15.4 percent growth Y-o-Y. Over the past 12 months, the Indian HCP market has witnessed a significant technology shift, with customers showing an ever-increasing inclination toward ink-tank printers over entry-level laser printers. The main reason behind this shift is the low cost of printing (starting from as low as
7 paise for black and white (B&W) and 18 paise for color printout) and in-box high page yield ink bottles available in the market. There was also a significant marketing push from vendors, which resulted in generating high visibility for ink-tank printers.
Ink-tank printers constitute the lion's share of the inkjet market, which contributed to Epson capturing the No. 1 position in the category. Demand from SMEs in smaller cities/towns and home consumers continued to be the driving force behind the growth of ink-tank printers shipments in Q1 2017.
Laser printer market suffered a decline of 10.2 percent in Q1 2017 compared to Q1 2016. Among the leading vendors, Canon managed to register a growth of 12.6 percent for the same period. HP Inc. continues to be the market leader in laser HCP with a share of 54.8 percent, followed by Canon and Samsung at the second and third position respectively.
Copier market saw a Q-o-Q growth of 45.9 percent after a soft Q4 2016 with demonetization affecting the jobbers segment and low government spending. Kyocera shot up to the No. 1 spot with a market share of 26.8 percent with a Y-o-Y growth of 22.8 percent. Laser printer-based market continues to face challenges although in Q1 2017 they managed to narrow the shipment gap with inkjet printers quite significantly owing to some good government and corporate deals.