Social networking giant Facebook on Wednesday said it expects to train about five lakh people in India on digital skills by 2020 and has unveiled two program designed for individuals and start-ups.

The two program - Facebook Digital Training and Facebook Startup Training Hubs - are being rolled out in India before any other country.

“India is poised to have a digital economy worth USD 1 trillion by 2022. We believe the best way to prepare India for this digital economy is by providing tools, knowledge, and skills people need to succeed,” Facebook Head of Program, India and South Asia Ritesh Mehta told PTI.

He added that these tools will help people learn digital skills as well as enable entrepreneurs and SMB (small and medium businesses) in digitizing their business.

FACEBOOK OFFLINE PROGRAMMES

Apart from these two, Facebook also runs offline training program as well as Blueprint (free online training for advertising on Facebook).

“Through all these initiatives, we hope to train more than half a million people in India by 2020,” he said adding that more than 51,700 small and medium businesses have been trained by Facebook in India, including 12,000 women entrepreneurs, through Boost and She MeansBusiness.

Facebook is working with organizations like Digital Vidya, EDII, DharmaLife and StartupIndia to develop the curriculum that is designed to work in low network strength regions as well.

“The content, which has been kept light keeping in mind network conditions in the country, will be available in English and Hindi. We will continue to add lessons and content in the coming months, adapting the curriculum based on people’s feedback,” Mehta said.

Through Facebook Digital Training, the US-based company will offer free social and content marketing training (not limited to Facebook) for anyone who is looking to develop their digital knowledge and skills.

STARTUP TRAINING CURRICULUM

Speaking about the Facebook Startup Training Hubs program, Facebook Head of Platform Partnerships India and South Asia said it will cover a range of subjects including how entrepreneurs can protect their ideas, how to hire, how to go about getting funding, regulations and legal hurdles an entrepreneur needs to consider, among others.

Citing a report, Mehta said almost 93 percent of SMBs surveyed in India said digital and social media skills are important when making hiring decisions.

However, lack of familiarity with digital tools is also a challenge for the SMBs. – The Hindu Business Line


 

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