Microsoft and online marketplace on Saturday announced that they have entered into a partnership to develop "industry first" innovations on the tech giant's Cloud platform using artificial intelligence (AI) and machine learning. As part of the overall partnership, will move its entire infrastructure to Microsoft Azure Cloud, the companies said in a statement.

"This partnership will enable Paisabaazar to utilize the power of Microsoft's cutting edge AI services to develop novel solutions and deliver greater value to their rapidly growing customer base," said Meetul Patel, Chief Operating Officer, Microsoft India. By building the technology on Microsoft Cloud, would offer customized, tailor-made and secure solutions for each consumer coming to its platform.

"With this partnership, we would delight our consumers through a never-seen-before digital experience and help them save both time and money through more customized solutions," Naveen Kukreja, CEO and Co-founder,, added. The collaboration would help identify customer needs more accurately, factoring in their lifestyle and life-stage.

It would help sharpen product recommendations and underwriting decisions. This would also expedite the processes on the Paisabazaar platform through further automation and digitization. The companies would also build chat-bots, image recognition innovations, voice analytics and language processing features to enhance the customer experience. – News18