Network operators and their suppliers are going to be seeing a lot of eSIMs, a little bit of 5G, a shift in focus to digital experience, actual money from NB-IoT services, and a reassessment of network virtualization strategies in 2017, among other things.
So says Analysys Mason, which has released its annual telecoms, media and technology (TMT) predictions on which trends will make an impact on network operators and their suppliers in the next 12 months. Here are the top ten:
eSIMs will expand their presence. The impact that eSIMs will have on the smartphone market will depend on the business models and bundling tactics that operators choose to adopt.
We expect challenger operators to embrace broader device ecosystems and channel partnerships, while incumbents will prefer more-traditional bundling approaches.
WhatsApp will take significant chunks of mobile voice traffic. Convenience and an improved feature set will make VoIP mainstream. We expect a 10 percent reduction in the volume of voice calls in Western Europe between 2016 and 2021, largely driven by substitution to WhatsApp.
Network operators will increasingly use digital experience initiatives. Over 75 percent of telecom operators will have active programs for offering a digitized consumer experience to meet the needs of the digital natives who have been conditioned by the web-scale Internet companies.
Operators will introduce more automated customer engagement services, including AI-based chatbots, and will continue to move toward fully automated customer service.
An increase in the volume of mobile video traffic. The volume of video traffic will continue to increase. In particular, mobile video will lead network operators to the virtualization and orchestration of key video delivery components such as content management systems and content delivery networks.
Virtualization will enable network operators to scale capacity on demand, reduce stranded CapEx, and cost-effectively deliver multi-screen, OTT, and 4K video services.
Network operators will accelerate their efforts to generate more revenue from IoT products and services. Telecom operators will feel pressure to generate IoT revenue more quickly, possibly through acquisition.
For most operators, IoT revenue accounts for less than 1 percent of the total. Even at 1 percent of revenue and an annual growth rate of 20 percent, it will take until 2025 for IoT revenue to exceed 5 percent, assuming top-line revenue is flat.
This may be too long for senior managers in operators who may want to explore acquisitions or investments.
NB-IoT networks will begin to generate revenue. The first truly commercial NB-IoT networks will be launched. There was a flurry of releases in 4Q 2016, but we are yet to see a truly commercial NB-IoT network (that is, one that charges customers for use of the network).
We expect to see the first customers paying for access in 2017, possibly even in 1Q. That said, we do not expect significant ramp up until the end of the year, as more modules become available and network coverage increases.
We may even see the first contracts for more than 1 million NB-IoT devices; this is certainly possible given the interest from large gas and water utilities.
Network operators will increasingly focus on enterprises, which will force them to shift their SDN efforts from the data center to the WAN. Most of the network operators' USD 1.9-billion SDN-related spending in 2017 will shift from data center to WAN. Network operators will invest in both SDN-based service launches (vCPE, cloud VPN, SD-WAN, and multi-cloud bursting) and new approaches to integrating the management of IP and optical layers in a programmable WAN.
These investments will allow CSPs to provide less-expensive and more-flexible enterprise services.
A few leading network operators will blaze the trail for 5G fixed access. 3GPP will come close to finalizing the first standards for 5G, but 5G will remain confined to a few operators and their rarefied, if headline-grabbing, trials. Instead, network operators will focus on near-term use cases for 5G, such as for high-speed access in the final mile.
Network operators will focus most of their 5G-related efforts on non-radio aspects. Importantly for 5G, operators will become increasingly confident in non-radio aspects of the mobile platform, which will start to transform the mobile network, starting with LTE-A, into an open, flexible IT platform, through which implementing a new-generation radio will be a relatively simple task.
Despite barriers, including lack of fiber and uncertain cost models, the number of cloud-RAN trailblazers' are expected to jump from 4 percent in 2016 to 10 percent in 2017 as the benefits of flexible resource allocation, OpEx reduction, and capacity improvement become more apparent and network operators prepare for 5G-related opportunities.
Network operators' virtualization efforts will slow down. Network operator spending on cloud, network function virtualization (NFV), and SDN products and services will reach USD 11.9 billion in 2017.
This represents a slow down in the growth rate and is the result of many network operators pausing to reassess their NFV/SDN transformation results, expectations, goals, solutions and partnerships before adjusting their strategies and renewing their transformation efforts in 2018.