Government policy needs to be aligned with the application development market in India so as to enable the market to take a leadership position and maximize the revenue of this vertical. Currently, India is the world's second-largest user of applications and by 2017-18, the country is expected to have the largest developer base.

"Majority of apps which are based out of other countries are developed by Indians, either working out of India or stationed abroad. This process in itself is a business opportunity, which should be encouraged by the Government," said Robert Jerad Ravi, Advisor (Quality of Service), Telecom Regulatory Authority of India (TRAI) at Digital Services Asia 2016, held on July 7, 2016 in New Delhi.

The revenue from paid apps in 2016 is estimated to touch '1500 crore against '900 crore in 2014. The apps downloads are expected to touch a figure of around 10 billion this year, five times more than what it was in 2012. This market is growing manifold with each passing quarter. The apps developer community itself now numbers 3 lakh and is set to expand dramatically with the government initiative of getting apps in local languages.

The opportunity for apps development market is evident even while smartphone penetration is just 20 percent of all mobile phone users. With the adoption of 3G and 4G technology, the smartphone market is expected to further accelerate mobile application development in the country. During the inaugural session, it was stated that 80 percent of applications being downloaded in India are global applications and with 4G, mobile application development will turn over a new leaf and will usher in a phase of unprecedented development in this segment.

While speaking at the inaugural session, Debabrata Nayak, additional director, Digital Locker, and project director (open source collaboration), National e-Governance Division, DeitY, said, "Digital Locker and the National e-Governance Division of the Department of Electronics and IT would facilitate the transformation of India to a digital environment and benefit the citizens of India. Currently, applicants have to carry as many as six input documents on identity; with this, only one output document would be enough. The Digital Locker would move the country and services toward paperless governance and provide legal validity to these documents."

"With the Prime Minister Shri Narendra Modi driving a Digital India initiative, the use of digital services in every department, like from municipal department to having access to the Prime Minister himself will be available to every citizen. People and government are now being transformed into partners through Jan Bhagidari and portals like MyGov.in and providing one-stop play for common people to speak directly to the government at all levels and thus changing government-people interaction culture," said Amit Malviya, national head, IT and Digital Communication, Bharatiya Janata Party (BJP).

"Virtual reality has already enabled people anywhere to experience anything faraway," said Shyam P. Mardikar, chief-strategy, architecture & engineering, Bharti Airtel. He illustrated how an NRI buyer sitting far away can experience a digital walk through the flat that he intends to buy in India. He listed 25 virtual-reality user cases covering many services from cinema to shopping. With the country's largest youth population and policy changes for resource readiness, the digital society is all set to transform the country.

"The new wave of connected devices would open out into a whole lot of digital enterprises and affect every industry, business, and services," said Sukesh Jain, vice president, enterprise business, Samsung India. He gave several scenarios of an application that would convert a smartphone into a 360-degree tool for every enterprise and build a new way of consumer experience that would benefit all businesses.

"Mobile phones with 4G and 5G would drive not just innovation but promote disruption that would turn current devices into obsolete ones and provide new consumer experience," said Milind Pathak, chief operating officer, Madhouse.

"The benefits of traffic aggregator innovations by Uber India are benefiting city planners and creating self-employment while reducing pollution and creating more open space in cities," said Prabhjeet Singh, chief strategy officer, Uber India.

These digital services are all set to create a new world of consumer benefit and open enormous enterprise opportunities while benefiting people in every direction.

Making it a truly global platform to conduct business, global majors engaged in the business of value-added services (VAS) and digital services including EMC, Spice Digital, Triotech Solutions, Netxcell, Walk2Shop, Shaildhar Telecom Service, V Hunt Digital Media, and Datawind participated in the event.


 

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