The global OSS/BSS market size is estimated to grow from USD 23.95 billion in 2015 to USD 42.81 billion by 2020, at an estimated CAGR of 12.3 percent, predicts Markets and Markets. Application of big data, machine-to-machine (M2M), and virtualization by network operators is increasing and hence the demand for the usage of network management services and to manage different critical network operations in organizations has also increased. Network operators continue to move toward cloud, NFV, and SDN technologies, which can easily manage different and critical network operations. Therefore, managing the number of entities by OSS/BSS will become easier and help operators remain competitive.
Telecom operators are opting for a customer-centric business model, which has propelled the adoption of customized OSS-BSS software. Customization will facilitate telecom service providers to deliver bundled services, thereby enhancing the user experience. Moreover, some of the key OSS-BSS functions such as customer relationship (CRM), business intelligence (BI), convergent billing, and revenue assurance require customized software. The rise in demand for customized OSS-BSS software that has the capability and flexibility to accommodate changes will bolster growth prospects for this market over the next 5 years.
The market, by OSS solution, is dominated by network planning and design segment in 2015. The prime reason behind increasing adoption of network planning and design solution is its capability to work and facilitate topological design, network-synthesis, and network-realization, which are the basic requirements of the subscriber and operator.
North America OSS/BSS market has emerged as the largest market for service assurance solution, especially for the telecom sector in terms of revenues with large-scale implementations in the telecom industry over the past years. Furthermore, North America is still considered an attractive market due to increased 3G/4G mobile deployments, which are driving demand for higher value mobile data services.