About 42 per cent of the total mobile internet users in the country are now on Reliance Jio’s network. Of this about 22 per cent are new Internet users via Jio while the balance have moved from incumbent players, according to a report by digital advertisement company SVG Media.
The study said that users of Samsung phones are among the biggest users of RJio with about 64 per cent of existing owners taking a Jio connection. However, owners of expensive handsets such as Apple were reluctant to move over to Jio, with only 36 per cent of iPhone users moving over to the latest entrant.
The study, titled ‘The Jio Revolution’, is expected to be released soon. SVG Media is now a part of the London-headquartered Dentsu Aegis Network, after it bought the Gurgaon-based digital media network company in April.
“A significant reason of surge in Jio users is its bandwidth, which is better than that of incumbents’ and RJio’s drive was primarily driven around data. However, the primary reason was the services were free for the first six months after Jio launch and prices were lower compared with that of incumbents,” Mustali Kachwala, Technology Head at SVG Media, told BusinessLine.
According to the report, 95.2 per cent of Jio users have dual-SIM handsets, suggesting they might be on another operator’s network too. About 73.8 per cent phones used by Jio subscribers are 4G-enabled, while one out of every four Jio users access mobile internet through Wi-Fi dongles.
Among the app consumption, 23.96 per cent used tools, while communications was used by 20.46 per cent and productivity by 12.81 per cent, with the remaining shared by entertainment (9.59 per cent), video players and editors (7.37 per cent) and news and magazines among others. – The Hindu Business Line