Mahindra Comviva announced the launch of MobiLytix[TM] Centralized Communication Manager , a unified, intelligent and analytically-driven communication platform that help operators to manage real time life cycle triggers and ensure their engagement with their customer is relevant, holistic and multi-channel.
Due to increasing complexity in the telecom space, operators deployed a number of customer-facing communication tools and service alerts. However, until now these tools operated in a silo-ed structure and lacked actual integration, which led to patchy and irrelevant engagement with customers. MobiLytix[TM] Centralized Communication Manager provides a centralized communication platform that streamlines customer's interaction with operator tools and systems, which has a positive impact on customer experience and operator revenues.
Speaking on the occasion of the launch, Amit Sanyal, Business Head, Consumer Value Solutions, Mahindra Comviva, said, "In today's highly competitive telecom landscape, it is imperative to drive customer experiences that are timely, relevant and contextual. However, with legacy systems still in place, today's operator to customer engagement lacks coherence, clarity and timeliness. We are happy to introduce our new offering MobiLytix[TM] Centralized Communication platform which ensures that operators have a holistic view of customer engagement across various systems and tools. This helps operators to bolster revenues through better targeted offers and enables self-discovery for customers at the same time." – Communications Today Bureau